Brand Photography: Yousta
Yousta is a Construction Supply business based in Sydney, Australia.
After working with Design & Opinion on the ‘Cook, Share, Belong’ project, they commissioned me to photograph natural, relaxed lifestyle imagery for the company’s brand redesign, as well as team photography that would highlight their family values and inclusivity.
Yousta are a family-owned and operated business and they wanted their community values to come through in both their branding and photography. As such, they held a team BBQ and invited their staff to bring along their families. I photographed branded elements of their factory and packaging, as well as natural candid moments during the BBQ which demonstrated their down-to-earth local values.
